The Russian apparel brand Love Republic has opened the largest store in its chain at Paveletskaya Plaza Mall. The retail space is 1,235 sq. m, and its architectural concept is based on new spatial zoning with a unique geometry of space and lighting, combining versatile equipment of various shapes and textures (stone, concrete, glass, metal), and digital screens at the entrance and inside the hall. The store's development revolves around the idea of "emotional shopping," featuring a separate zone for the cosmetics, a lounge area, and 20 fitting rooms. One of the fragrances from the Love Republic Beauty perfume line is used to scent the store.