August 27, 2019
Columbus Shopping Center and Clean Line have created an ice cream parlor
Columbus shopping mall in Moscow has its own brand of ice cream.
Columbus IFC and Russian natural ice cream producer Chistaya Liniya created ice cream under the Columbus brand, the press service of the multifunctional center reports. The classic vanilla ice cream in branded packaging was presented to the guests at the end of August. The package design was developed by the advertising agency Story&Co from Barcelona. Columbus ice cream will not be sold, and you can get it as a gift only through the Columbus mobile application, or by participating in one of the events of the shopping center or by shopping in the shopping center. Thus, Columbus continues to implement its strategy to create a brand community for the residents of the south of Moscow.