An increasing number of companies share the values of "Moscow Business for Family" association, creating a comfortable environment for parents and children. Kuzminki Mall shopping and entertainment center is one example of a responsible approach to business. Families with children are the center's primary visitors. The company consistently develops infrastructure focused on comfort and safety of visitors. For example, there are modern mother-and-child rooms where parents can safely feed babies and change diapers. Strollers are available for rent for convenience, and high chairs are available free of charge in the food court tells TASS Lilit Tonoyan, head of marketing at Kuzminki Mall.

"Special attention is paid to large families: they benefit from free parking, making visits to the shopping center more accessible. We regularly organize children's clubs and various events for kids—all completely free of charge. We are convinced that today's shopping centers should be more than just places to shop; they should be comfortable public spaces for families—places where parents feel cared for, and children feel safe and attended to," Lilit Tonoyan told TASS.

"Moscow Business for Families" is an association of entrepreneurs who supports family values ​​and implement initiatives to support parents and children. The association gives a positive environment for families in Russia.